Joe DiAnna and his son Joe Jr are the founders of Primate Pool Tools and have over thirty years of experience in the pool service industry. They came together and used their knowledge as pool techs to design the world’s first carbon fiber pool cleaning pole. After years of frustration from replacing his aluminum poles,  Joe Sr realized there must be others like him willing to invest in poles with superior durability and performance. After all, a pole is arguably the most important tool in a pool pro’s business! Joe Sr began developing what became the carbon fiber Primate Pole series in 2013, while Joe Jr tested the products in the field using their commercial pool route. Soon after, using his experience as a graphic designer, Joe DiAnna Jr branded the company, built a website and the rest is history! Today, Primate Pool Tools have developed proprietary and patented methods for producing the Primate Pole series, a unique extension system, and custom designed prints that have truly raised the bar for quality and creativity! Primate Pool Tools was founded by pool pros to provide professionals the option to invest in quality tools that hold up in a tough work environment. All Primate Poles are proudly hand crafted in the USA and thoroughly tested for performance!

Extended Interview with SD Voyager Magazine

Joe DiAnna Jr 30 Under 40 Pool Pro Magazine

Joe DiAnna Jr Art


High Quality Materials

Primate Pool Tools manufacture high quality tools by using the highest quality materials and top manufacturing methods. Our mission is to raise the bar on pool cleaning equipment.

Client Satisfaction

Your happiness as a user is a top priority for us. We believe it is possible to make sure every investor is completely satisfied with their Primate pole.


Primate Pool Tools applied years of industry experience to create a unique and highly innovative pool pole that has changed the way people think about pool cleaning equipment.

Competitive Pricing

We do everything in our power to offer durable, quality products at competitive prices. Coupon codes may be available.

Customer Relationship

We believe in establishing a personal relationship with all users in order to build long term trust. We work hard to build and maintain a positive relationship with all of our customers.

Wholesale Options

We are a direct sales as well as vendors with big disdtributors like PoolCorp. We are open to working with independent distributors as well. Inquire about creating a long-term wholesale relationship with Primate Pool Tools.

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