Joe DiAnna and his son Joe Jr are the founders of Primate Pool Tools and have over thirty years of experience in the pool service industry. They came together and used their knowledge as pool techs to design the world’s first carbon fiber pool service pole. After years of frustration from having to replace his aluminum poles multiple times a season due to wear and tear, Joe Sr realized there must be others like him willing to invest in higher quality poles with superior durability and performance. After all, a pole is arguably the most important tool in a pool pro’s business! Joe began developing what became the carbon fiber Primate Pole series in 2013, and began selling early versions of the pole in 2014 while Joe Jr tested the products in the field using their commercial pool route. Soon after, using his experience as a graphic designer, Joe DiAnna Jr branded the company, built a website and the rest is history! Today, Primate Pool Tools has developed multiple models of the Primate Pole series, a unique extension system, and even custom designed prints that have truly raised the bar for quality and creativity in the pool service industry! Primate Pool Tools was founded by pool pros to provide pool professionals the option to invest in quality tools that hold up in a tough work environment.

Extended Interview with SD Voyager Magazine

Pool Chasers Episode 199: The Tools of Modern Pool Professionals

Pool Chasers Episode 104: The Carbon Fiber Pole that Challenges the Industry Standard

Let’s Talk About Pools Episode 20: Primate Pool Tools with CPO Instructor Lauren Broom


High Quality Materials

Primate Pool Tools manufacture high quality tools with long-lasting durability by using the highest quality materials. Our mission is to raise the bar on pool cleaning equipment.

Client Satisfaction

Your happiness as a user is a top priority for us. We believe it is possible to make sure every investor is completely satisfied with their Primate pole.

Innovative Pool Tools

Primate Pool Tools applied years of industry experience to create a unique, innovative pool pole that has changed the way people think about pool cleaning equipment.

Competitive Pricing

We do everything in our power to feature durable, quality products at competitive prices. Coupon codes may be available.

Customer Relationship

We believe in establishing a personal relationship with all investors in order to build long term trust with our users and service companies. We work hard to build and maintain a positive relationship with all of our clients.

Wholesale Options

We are a direct sales company, but are always interested in working with private distributors. Inquire about creating a long-term wholesale relationship with Primate Pool Tools.

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